Speed and Quality together to deliver greater value
How to Get Free Email Mail Marketing that Converts Like Crazy
First... Set Up a Free Account With a Company that is White Listed...
There are many email marketing companies that offer free campaigns, but two stand alone as the best.
1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also has the best selection of templates, so you do not have to spend alot of time creating your own.
2) Constant Contact - Although they come in a close second place, they have an excellent system that insures maximum delivery of all of your emails. Their html email creator is very easy to use, allowing you to create customized emails for each campaign.
Second... Create Your Email Using Viral Techniques
1) Subject Line - Keep it short and simple to be most effective. Stay away from using subjects lines like "Open Me," "Important," and anything else that is misleading. It should have a few words that tie directly to your message in the body.
Go Deeper...
4 Tips for Effective Subject Lines
15 Rules of Writing Subject Lines
2) Content of Body - Be quick and to the point. People will not bother reading anything that is more than one paragraph long. It should give them a quick taste with a few sentences and then offer the link to click on.
Go Deeper...
Writing Compelling Email Copy
3) Timing - The time and day of the week is very important when it comes to email marketing. On Monday, everyone has a load of email from the weekend to go through so that is the worst day to send. Only the weekend has a worse open rate. Tuesday 11am-1pm CST is the ideal time. This time slot usually catches people coming back from their lunch break when they are not quite ready to get back to work.
Third... Test, Test, and Test Some More
1) Landing Pages - You should have at least 3-5 landing pages testing different sales points. You can have one landing page that has everything on it from the pitch to the form. Another landig page may have a few points on each page, offering for them to click to the next page or buy now.
Go Deeper...
3 Tips for Landing Pages
2) Price Points - This is a big one that most people fail to do, and they end up selling a product at $29 that would have sold just as many units at $39. Test at least 3 price points.
Go Deeper...
Pricing Strategy 101
3) Subject Lines - Although you are keeping an eye on open rates. It is more important to focus on overall conversion. Test at least five good subject line variations.
Share this Article with Your Friends and Contacts By Clicking the Link Below
There are many email marketing companies that offer free campaigns, but two stand alone as the best.
1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also has the best selection of templates, so you do not have to spend alot of time creating your own.
2) Constant Contact - Although they come in a close second place, they have an excellent system that insures maximum delivery of all of your emails. Their html email creator is very easy to use, allowing you to create customized emails for each campaign.
Second... Create Your Email Using Viral Techniques
1) Subject Line - Keep it short and simple to be most effective. Stay away from using subjects lines like "Open Me," "Important," and anything else that is misleading. It should have a few words that tie directly to your message in the body.
Go Deeper...
4 Tips for Effective Subject Lines
15 Rules of Writing Subject Lines
2) Content of Body - Be quick and to the point. People will not bother reading anything that is more than one paragraph long. It should give them a quick taste with a few sentences and then offer the link to click on.
Go Deeper...
Writing Compelling Email Copy
3) Timing - The time and day of the week is very important when it comes to email marketing. On Monday, everyone has a load of email from the weekend to go through so that is the worst day to send. Only the weekend has a worse open rate. Tuesday 11am-1pm CST is the ideal time. This time slot usually catches people coming back from their lunch break when they are not quite ready to get back to work.
Third... Test, Test, and Test Some More
1) Landing Pages - You should have at least 3-5 landing pages testing different sales points. You can have one landing page that has everything on it from the pitch to the form. Another landig page may have a few points on each page, offering for them to click to the next page or buy now.
Go Deeper...
3 Tips for Landing Pages
2) Price Points - This is a big one that most people fail to do, and they end up selling a product at $29 that would have sold just as many units at $39. Test at least 3 price points.
Go Deeper...
Pricing Strategy 101
3) Subject Lines - Although you are keeping an eye on open rates. It is more important to focus on overall conversion. Test at least five good subject line variations.
Share this Article with Your Friends and Contacts By Clicking the Link Below
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Lean Six Sigma Group On LinkedIn
Hello Lean Six Sigma Group Members
We need your help; we are building this Lean Six Sigma community as the source of all professionals and practitioners of our methods, so I welcome you to invite all others who share in our united community. We have reached over 16,000 but targeting 20,000 soon with your support. Please send a group invite to your contacts to join the Lean Six Sigma Community and let’s bring everyone under 1 roof. Alternatively, send a message to your contacts to join the community at http://www.linkedin.com/e/gis/37987/6E3D9761A834 - Lean Six Sigma LinkedIn Group
Connect with the Group Leaders
Please add Steven Bonacorsi and Ben Taylor to your professional profiles to improve Introductions and see who we know in common by clicking the 2 links below:
Steven Bonacorsi (Owner) http://MyLinkInvitation.com/invite.php?key=4528361&firstName=Steven&lastName=Bonacorsi&email=sbonacorsi@comcast.net
Ben Taylor (Manager) http://www.linkedin.com/profile?viewProfile=&trk=sig_know&key=11447274&trk=btaylor@sector-group.com
New Features in the Group:
1. You can now add RSS Feeds related to Lean Six Sigma, Consulting, Tools, and Business Websites under the News Section. LinkedIn has instructions in the help section if needed.
2. Member Privacy has increased; E-mails of group members can no longer be accessed. Additionally Group announcements have been added (This is our first announcement)
3. Jobs section has been created as a single tab, therefore if your looking for a job or want to post for a job, please do not post in the discussion area, instead post under jobs. Our group also endorses http://www.leansigmaedge.com/ for Lean Six Sigma Jobs.
4. We have a new group Logo – got rid of the LSS and now we spell out the full Lean Six Sigma logo for all those professionals have not heard of us yet.
5. Some of you may have noticed the change to how and when your inbox shows up on your homepage: it will only appear when you have unread messages - but your inbox and your read messages are always available from the left navigation bar on the homepage. So, when your Inbox is empty and doesn’t display on your LinkedIn homepage, click through to your Inbox to check out your read messages.
Join our sister site http://lean6sigma.ning.com – Lean Six Sigma Professional Network
Where we have Video’s, Groups, Blogs, Forums, Pictures, Music, Articles, Jobs, and more all focusing on Lean Six Sigma Best Practice Sharing.
Lastly, we would like to thank the AIT Group for sponsoring this community; they provide Lean Six Sigma Training, Coaching, and Certification to businesses. Additionally, AIT Group integrates Lean Six Sigma and Supply Chain (SCOR) into their Value Chain Transformation offering. If interested in learning more, please visit http://www.theaitgroup.com or contact them at info@theaitgroup.com
Warm Regards,
Steven Bonacorsi, VP / MBB / Group Owner
http://www.linkedin.com/in/StevenBonacorsi
603-401-7047
sbonacorsi@comcast.net
We need your help; we are building this Lean Six Sigma community as the source of all professionals and practitioners of our methods, so I welcome you to invite all others who share in our united community. We have reached over 16,000 but targeting 20,000 soon with your support. Please send a group invite to your contacts to join the Lean Six Sigma Community and let’s bring everyone under 1 roof. Alternatively, send a message to your contacts to join the community at http://www.linkedin.com/e/gis/37987/6E3D9761A834 - Lean Six Sigma LinkedIn Group
Connect with the Group Leaders
Please add Steven Bonacorsi and Ben Taylor to your professional profiles to improve Introductions and see who we know in common by clicking the 2 links below:
Steven Bonacorsi (Owner) http://MyLinkInvitation.com/invite.php?key=4528361&firstName=Steven&lastName=Bonacorsi&email=sbonacorsi@comcast.net
Ben Taylor (Manager) http://www.linkedin.com/profile?viewProfile=&trk=sig_know&key=11447274&trk=btaylor@sector-group.com
New Features in the Group:
1. You can now add RSS Feeds related to Lean Six Sigma, Consulting, Tools, and Business Websites under the News Section. LinkedIn has instructions in the help section if needed.
2. Member Privacy has increased; E-mails of group members can no longer be accessed. Additionally Group announcements have been added (This is our first announcement)
3. Jobs section has been created as a single tab, therefore if your looking for a job or want to post for a job, please do not post in the discussion area, instead post under jobs. Our group also endorses http://www.leansigmaedge.com/ for Lean Six Sigma Jobs.
4. We have a new group Logo – got rid of the LSS and now we spell out the full Lean Six Sigma logo for all those professionals have not heard of us yet.
5. Some of you may have noticed the change to how and when your inbox shows up on your homepage: it will only appear when you have unread messages - but your inbox and your read messages are always available from the left navigation bar on the homepage. So, when your Inbox is empty and doesn’t display on your LinkedIn homepage, click through to your Inbox to check out your read messages.
Join our sister site http://lean6sigma.ning.com – Lean Six Sigma Professional Network
Where we have Video’s, Groups, Blogs, Forums, Pictures, Music, Articles, Jobs, and more all focusing on Lean Six Sigma Best Practice Sharing.
Lastly, we would like to thank the AIT Group for sponsoring this community; they provide Lean Six Sigma Training, Coaching, and Certification to businesses. Additionally, AIT Group integrates Lean Six Sigma and Supply Chain (SCOR) into their Value Chain Transformation offering. If interested in learning more, please visit http://www.theaitgroup.com or contact them at info@theaitgroup.com
Warm Regards,
Steven Bonacorsi, VP / MBB / Group Owner
http://www.linkedin.com/in/StevenBonacorsi
603-401-7047
sbonacorsi@comcast.net
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